The title of this text is ‘SOCIAL WEBSITES HARM CHILDREN’S BRAINS’ taken from ‘Mail Online’. It is an article which has been published on a website which is its structure. The purpose of this text is conative and informative as it seeks to inform and affect the reader. The language is quite straight-forward and appealing. The audience is young-adults, adults and people who are interested in knowing about the harmful effects of social websites. The tone of this passage is semi-formal and slightly negative as it can be seen by the diction. The theme is this passage is social websites.
Moreover, this passage contains expert opinions such as “neuroscientist Susan Greenfield”, “study by the Broadcaster Audience Research Board”. This shows that the author has ample knowledge about social websites and it makes the passage more reliable for the reader to relate.
The author has used Jargon which can be seen “Facebook”, “Twitter”, “Bebo”. The use of naming social networking sites helps Mail Online to express views and add more emphasis on social websites.
Furthermore, the author has achieved their target by using triples in the text. For example, “shorten attention spans, encourage…and, make young….”. Also “killing, skinning and butchering.” This helps the author to stress upon the fact so that the reader understands the effects of social websites.
Another stylistic device that the author uses is contention which is the main line of argument. For example, “social networking websites are causing alarming changes in the brains of young users.” This shows the author’s point of view and it helps to pinpoint the issue being discussed.
The author has also used slight humor to engage the reader. For example, “we know how small babies need constant reassurance that they exist”. This device provokes laughter and makes a connection between the reader and the author.
The author has also used alliteration in this text ‘flight or fight’ which creates a rhythm for the reader and adds emphasis.
The author has also used inclusive language such as “of course, we do not know”, “we are seeing”. This gains sympathy and/or persuades the reader to agree with an idea. The author successfully grabs the reader’s attention.
Moreover, the author has used a variety of sentence structures which are simple, compound and complex. For example, “but they will strike”, “whether it can”, “and extremely profitable”. The use of these sentences creates short and long sentences to develop and reinforce viewpoints. This further builds a flow for the reader and through careful choice of words different effects are gained.
In conclusion, the ‘Mail Online’ has fulfilled their target of expressing its views about social websites. The author has used figurative language and rhetorical devices to have more impact on the reader. This makes the reader enjoy the article as its interesting. It gives a great deal of information about social media which shows that the author has a good amount of knowledge about the topic ‘social websites’.